Maternal Block - An AI-based and blockchain platform for all mothers and woman trying to conceive who faces issues of not reaching out to healthcare experts for the fear of being judged. Another problem users face is lack of emotional support from family members and lack of community.
Leverage artificial intelligence to analyze user data and preferences, delivering personalized recommendations for health resources, educational content, and community engagement.
Its a decentralized system where users data is not shared anywhere . Users are able to share only minimum details to healthcare experts . Also it offers tokens as rewards to incentivize users to use the platform, contributing to the articles and use them to buy premium features like talk to healthcare experts , buy fitness classes .
My role - is that of UX designer in this project in a team of 5 people. I completed competitive analysis knowing which product in the market aligns with the value our product is trying to offer. we did user interviews to gain new mothers perspective and finding their particular needs. Based on the user stories from the data collected through affinity mapping , I created personas and user journey map to find out what are the gaps being identified and what opportunities can be created. Creating mid fi and then hidfi prototypes with web3 style of layout I designed the web layout .
Blockchain solution:
Privacy and Anonymity: Blockchain ensures that interactions within these support groups are pseudonymous. Users can participate without revealing their real identities.
Immutable Records: Conversations and shared experiences are recorded on the blockchain. This transparency builds trust among participants.
Moderation: Smart contracts can enforce respectful behavior. Moderators can focus on maintaining a positive atmosphere rather than verifying identities.
Decentralization: Unlike centralized platforms, where data is controlled by a single entity, blockchain-based support groups empower users by giving them control over their data.
Research methods - competitive analysis to determine what other apps/websites are doing, taking user interviews to find themes, and therefore creating personas to find our users . User Journey map helped in finding the gaps .
IDEATION - involved coming up with the following solutions where blockchain technology will be used to secure authenticated data and its access .
